Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction - Total Quality Management - Woodruff, Robert B. (University of Tennessee) - Books - John Wiley & Sons Inc - 9781557865533 - June 3, 1996
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Woodruff, Robert B. (University of Tennessee)
Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction - Total Quality Management

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* Integrates customer value and satisfaction into a comprehensive systematic measurement process called customer value determination. * Discusses predictions of future changes in customer value and satisfaction. * Explores actual company experiences which illustrate measurement techniques.

360 pages, 0

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 3, 1996
ISBN13 9781557865533
Publishers John Wiley & Sons Inc
Pages 360
Dimensions 162 × 211 × 18 mm   ·   435 g

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