Global Marketing - International Dimensions Marketing - Lamont, Douglas (Kellogg School of Management, Northwestern University) - Books - John Wiley & Sons Inc - 9781557868299 - January 23, 1996
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Lamont, Douglas (Kellogg School of Management, Northwestern University)
Global Marketing - International Dimensions Marketing

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aeo Highly innovative framework in each chapter: competitive, environmental, marketing. aeo Analytical approach based on experience. aeo Truly global: looks at key regions such as Mexico, China, Japan and Europe. aeo Key global industries such as telecommunications integrated into region and scan. aeo Coverage of important cultural issues.

670 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 23, 1996
Original release date 1995
ISBN13 9781557868299
Publishers John Wiley & Sons Inc
Pages 620
Dimensions 200 × 250 × 15 mm   ·   1.06 kg

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