Marketing / Planning Library and Information Services - Darlene E. Weingand - Books - Bloomsbury Publishing Plc - 9781563086120 - October 15, 1999
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Darlene E. Weingand
Marketing / Planning Library and Information Services 2nd edition

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Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management.

210 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 15, 1999
ISBN13 9781563086120
Publishers Bloomsbury Publishing Plc
Pages 187
Dimensions 236 × 161 × 18 mm   ·   450 g
Language English  

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