Marketing Japanese Style - Paul Herbig - Books - Bloomsbury Publishing Plc - 9781567200096 - November 20, 1995
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Paul Herbig
Marketing Japanese Style

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The Japanese are not the world's greatest marketers. Examples of both Japanese and foreign firms operating in Japan highlight each section. Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers.

310 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 20, 1995
ISBN13 9781567200096
Publishers Bloomsbury Publishing Plc
Pages 312
Dimensions 156 × 235 × 19 mm   ·   671 g
Language English  

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