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Marketing to the Mind: Right Brain Strategies for Advertising and Marketing Richard L. Fulton
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Marketing to the Mind: Right Brain Strategies for Advertising and Marketing
Richard L. Fulton
A practical and engrossing book for the advertising and marketing community, and for teachers, consultants, and students too. Maddock and Fulton introduce a third dimension to marketing and a completely new marketing theory based totally upon unconscious motivation.
304 pages, index
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 9, 1996 |
| ISBN13 | 9781567200317 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 304 |
| Dimensions | 155 × 235 × 24 mm · 571 g |
| Language | English |
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