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The Food Industry Wars: Marketing Triumphs and Blunders Edward M. Mazze
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The Food Industry Wars: Marketing Triumphs and Blunders
Edward M. Mazze
An analysis of the variables that can make or break marketers in the food industry, and a useful lesson on how to distinguish one from another. The authors examine 10 institutional formats in the American food marketing and distribution structure.
282 pages, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 25, 1998 |
| ISBN13 | 9781567201116 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 280 |
| Dimensions | 156 × 235 × 17 mm · 571 g |
| Language | English |
