Integrated Branding: Becoming Brand-Driven Through Companywide Action - Joe LePla - Books - Bloomsbury Publishing Plc - 9781567202380 - October 30, 1999
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Joe LePla
Integrated Branding: Becoming Brand-Driven Through Companywide Action

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To get the full benefit of branding, companies must actually live the brands they sell. LePla and Parker also include discussions of how to determine brand structure, how an integrated brand applies to marketing communications, and how integrated brands can help companies when they go public.

318 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 30, 1999
ISBN13 9781567202380
Publishers Bloomsbury Publishing Plc
Pages 320
Dimensions 156 × 235 × 19 mm   ·   621 g
Language English  

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