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Value Creation and Branding in Television's Digital Age Timothy M. Todreas
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Value Creation and Branding in Television's Digital Age
Timothy M. Todreas
An analysis of the television industry's changing profitability patterns as it enters the digital age and how networks must act to remain viable. Providing historical data, financial models and profitability trend patterns, the work aids comprehension and prediction of profits in the industry.
208 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 30, 1999 |
| ISBN13 | 9781567202724 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 232 |
| Dimensions | 155 × 235 × 23 mm · 489 g |
| Language | English |
