Business Strategy Formulation: Theory, Process, and the Intellectual Revolution - Anthony W. Ulwick - Books - Bloomsbury Publishing Plc - 9781567202731 - October 30, 1999
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Anthony W. Ulwick
Business Strategy Formulation: Theory, Process, and the Intellectual Revolution

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As the dominant paradigm of economic activity is shifting to a focus on creating customer value, it is becoming increasingly clear that companies must be able to formulate business strategies, product and service strategies and internal operating strategies that accelerate the creation and delivery of customer value.

240 pages, bibliography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 30, 1999
ISBN13 9781567202731
Publishers Bloomsbury Publishing Plc
Pages 224
Dimensions 156 × 235 × 22 mm   ·   489 g
Language English  

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