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The Maturing Marketplace: Buying Habits of Baby Boomers and Their Parents Euehun Lee
The Maturing Marketplace: Buying Habits of Baby Boomers and Their Parents
Euehun Lee
This work examines the ways in which the buying habits of baby boomers differ from the habits of their parents, detailing the ways in marketers can use the various insights in the book to market a broad range of goods and services.
320 pages, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 30, 2000 |
| ISBN13 | 9781567203448 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 320 |
| Dimensions | 156 × 235 × 19 mm · 671 g |
| Language | English |