Adventures in Misplaced Marketing - Herbert Rotfeld - Books - ABC-CLIO - 9781567203523 - September 30, 2001
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Herbert Rotfeld
Adventures in Misplaced Marketing

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The modern marketing concept, with its focus on creating consumer satisfaction, makes marketing seem beyond reproach. Instead of its successes and failures, this work covers the uses, and frequent abuses, of marketing analysis.

248 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 30, 2001
ISBN13 9781567203523
Publishers ABC-CLIO
Pages 248
Dimensions 152 × 229 × 17 mm   ·   539 g
Language English  

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