Qualitative Research in Intelligence and Marketing: The New Strategic Convergence - Alf H. Walle - Books - Bloomsbury Publishing Plc - 9781567203660 - October 30, 2000
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Alf H. Walle
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence

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Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and analysis.

264 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 30, 2000
ISBN13 9781567203660
Publishers Bloomsbury Publishing Plc
Pages 264
Dimensions 156 × 235 × 15 mm   ·   607 g
Language English  

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