Global E-Commerce and Online Marketing: Watching the Evolution - Nikhilesh Dholakia - Books - Bloomsbury Publishing Plc - 9781567204070 - August 30, 2002
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Nikhilesh Dholakia
Global E-Commerce and Online Marketing: Watching the Evolution

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Specialists from business and academia present a meticulously researched, compelling examination of the forces of globalization, innovation, and relentless technological competition-and the profound effect they are having on the evolution of e-commerce and online marketing.

330 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 30, 2002
ISBN13 9781567204070
Publishers Bloomsbury Publishing Plc
Pages 328
Dimensions 156 × 234 × 19 mm   ·   562 g
Language English  
Editor Dholakia, Nikhilesh
Editor Dholakia, Ruby Roy
Editor Fritz, Wolfgang
Editor Mundorf, Norbert

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