Chinese Economic Transition and International Marketing Strategy - Ilan Alon - Books - Bloomsbury Publishing Plc - 9781567205879 - March 30, 2003
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Ilan Alon
Chinese Economic Transition and International Marketing Strategy

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As China's markets evolve, marketing strategy must adapt to meet changing circumstances.

352 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 30, 2003
ISBN13 9781567205879
Publishers Bloomsbury Publishing Plc
Pages 352
Dimensions 155 × 231 × 33 mm   ·   639 g
Language English  

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