Selling Sin: The Marketing of Socially Unacceptable Products, 2nd Edition - D. Kirk Davidson - Books - ABC-CLIO - 9781567206456 - December 30, 2003
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D. Kirk Davidson
Selling Sin: The Marketing of Socially Unacceptable Products, 2nd Edition 2 Revised edition

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Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition.

246 pages, bibliography, index

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 30, 2003
ISBN13 9781567206456
Publishers ABC-CLIO
Pages 264
Dimensions 160 × 240 × 20 mm   ·   421 g
Language English  

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