How to Develop a Strategic Marketing Plan: A Step-By-Step Guide - Norton Paley - Books - Taylor & Francis Ltd - 9781574442694 - December 22, 1999
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Norton Paley
How to Develop a Strategic Marketing Plan: A Step-By-Step Guide 1st edition

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Strategic market planning provides the key to growing a business and shaping its future. This title contains the tools for generating a credible strategic marketing plan so that organizations not only survive but thrive. It also includes a 3.5 inch disk that contains planning forms, checklists, and guidelines for customizing an SMP.

408 pages, 55 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 22, 1999
ISBN13 9781574442694
Publishers Taylor & Francis Ltd
Pages 402
Dimensions 162 × 238 × 29 mm   ·   728 g
Language English  

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