Identity is Destiny: Leadership and the Roots of Value Creation - Ackerman - Books - Berrett-Koehler - 9781576750681 - January 13, 2000
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Ackerman
Identity is Destiny: Leadership and the Roots of Value Creation

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This study goes beyond "branding" to uncover the key to success for any organization - its identity. The author argues that if an organization can discover its identity - its core reason for being - and base its decisions on this knowledge, success will naturally follow.

250 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 13, 2000
ISBN13 9781576750681
Publishers Berrett-Koehler
Pages 240
Dimensions 165 × 242 × 20 mm   ·   494 g

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