Untapped Creating Value in Underserved Markets - John Weiser - Books - Berrett-Koehler - 9781576753729 - June 11, 2006
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John Weiser
Untapped Creating Value in Underserved Markets

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What if someone told you that markets representing billions of pounds were being all but virtually ignored? What if you were told these markets were in domestic and international base-of-the-pyramid communities? This book outlines the strategies for a detailed business model, and the practical dos and don'ts for managers approaching a new market.

240 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 11, 2006
ISBN13 9781576753729
Publishers Berrett-Koehler
Pages 264
Dimensions 165 × 241 × 24 mm   ·   562 g

See all of John Weiser ( e.g. Hardcover Book )