Branded Customer Service: The New Competitive Edge - Janelle Barlow - Books - Berrett-Koehler - 9781576754047 - September 1, 2006
In case cover and title do not match, the title is correct

Janelle Barlow
Branded Customer Service: The New Competitive Edge

Price
$ 17.49
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping May 26 - Jun 5

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Suggests a step for marketing specialists who have realized that significant brand equity is built not just through advertising and public relations efforts. This book states that an integrated brand needs to be lived and expressed through every aspect of the brand's organisational culture, especially the human exchange of customer service.

264 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 1, 2006
ISBN13 9781576754047
Publishers Berrett-Koehler
Pages 264
Dimensions 228 × 151 × 18 mm   ·   385 g

More by Janelle Barlow

Show all

See all of Janelle Barlow ( e.g. Paperback Book )