How Brands Become Icons: The Principles of Cultural Branding - D. B. Holt - Books - Harvard Business Review Press - 9781578517749 - November 1, 2004
In case cover and title do not match, the title is correct

D. B. Holt
How Brands Become Icons: The Principles of Cultural Branding

Price
$ 34.49
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping May 26 - 28

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.

288 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 1, 2004
ISBN13 9781578517749
Publishers Harvard Business Review Press
Pages 288
Dimensions 159 × 240 × 25 mm   ·   602 g

See all of D. B. Holt ( e.g. Hardcover Book )