Beyond the Core: Expand Your Market Without Abandoning Your Roots - Chris Zook - Books - Harvard Business Review Press - 9781578519514 - 2004
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Chris Zook
Beyond the Core: Expand Your Market Without Abandoning Your Roots

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Explains how executives can increase the odds of successful expansion once their core business no longer provides sufficient new growth. This book aims to present the ideal adjacency growth pattern that successful growth companies employ. It also shows how companies can develop their own "repeatable formula" for profitable growth.

240 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released 2004
ISBN13 9781578519514
Publishers Harvard Business Review Press
Pages 240
Dimensions 166 × 242 × 23 mm   ·   512 g

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