Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development - Calvin L. Hodock - Books - Prometheus Books - 9781591025689 - December 1, 2007
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Calvin L. Hodock
Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development

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Taking a case history approach in his analysis, Hodocks illuminating new approaches to successful development and marketing are must reading for students of business, seasoned corporate executives, and those interested in the future of American business.

357 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 1, 2007
ISBN13 9781591025689
Publishers Prometheus Books
Pages 357
Dimensions 156 × 235 × 24 mm   ·   612 g

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