Ad Women: How They Impact What We Need, Want, and Buy - Juliann Sivulka - Books - Prometheus Books - 9781591026723 - November 25, 2008
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Juliann Sivulka
Ad Women: How They Impact What We Need, Want, and Buy

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Most of the workers in advertising, the media, retail, and fashion are women. This book tells how women have risen to the top of the advertising profession. It describes how, at the beginning of the twentieth century, the recognition of women as primary consumers resulted in the hiring of more women to promote products aimed at the women's market.

415 pages, b/w photos

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 25, 2008
ISBN13 9781591026723
Publishers Prometheus Books
Pages 415
Dimensions 163 × 237 × 28 mm   ·   698 g

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