Blue ocean strategy - how to create uncontested market space and make the c - W. Chan Kim - Books - BookHouse Editions - 9781591396192 - 2005
In case cover and title do not match, the title is correct

W. Chan Kim
Blue ocean strategy - how to create uncontested market space and make the c

Get an email once the item is available
Do you have a profile? Log in

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Challenges what you thought you knew about competing in the crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth.

256 pages, Illustrations

Media Books     Bound Book   (Bound book with hard cover in high quality)
Released 2005
ISBN13 9781591396192
Publishers BookHouse Editions
Pages 256
Dimensions 164 × 242 × 24 mm   ·   574 g
Language English  

Mere med samme udgiver

See all of W. Chan Kim ( e.g. Hardcover Book , Paperback Book , Book , Audiobook (CD) and Bound Book )