Managing Business in a Multi-channel World: Success Factors for E-Business - Timo Saarinen - Books - IGI Global - 9781591406297 - April 30, 2005
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Timo Saarinen
Managing Business in a Multi-channel World: Success Factors for E-Business

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Addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace. The book offers insight into studies on multi-channel e-business in consumers, markets and strategy of e-business and the impending future of the multi-channel environment.

370 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 30, 2005
ISBN13 9781591406297
Publishers IGI Global
Pages 370
Dimensions 178 × 254 × 22 mm   ·   898 g
Language English  
Editor Saarinen, Timo
Editor Tinnila, Markku
Editor Tseng, Anne

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