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Trading Up: Why Consumers Want New Luxury Goods - and How Companies Create Them Michael J. Silverstein
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Trading Up: Why Consumers Want New Luxury Goods - and How Companies Create Them
Michael J. Silverstein
320 pages, illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 29, 2008 |
| ISBN13 | 9781591840701 |
| Publishers | Penguin Putnam Inc |
| Pages | 320 |
| Dimensions | 141 × 215 × 22 mm · 296 g |
| Language | English |
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