It's Not About The Coffee - Howard Behar - Books - Penguin Putnam Inc - 9781591842729 - April 28, 2009
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It's Not About The Coffee

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During his many years as a senior executive at Starbucks, Howard Behar helped establish the Starbucks culture, which stresses people over profits. He coached hundreds of leaders at every level and helped the company grow into a world-renowned brand. Now he reveals the ten principles that guided his leadership-and not one of them is about coffee. Behar shows that if you think of your staff as people (not labor costs) they will achieve amazing results. He discusses the importance of building trust, telling hard truths, thinking independently, and more. And he shares inside stories of key turning points for Starbucks, as it fought to hang on to its culture while growing exponentially.


208 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 28, 2009
ISBN13 9781591842729
Publishers Penguin Putnam Inc
Pages 208
Dimensions 266 × 155 × 30 mm   ·   178 g
Language English  
Contributor Howard Schultz

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