Married to the Brand: Why Consumers Bond With Some Brands for Life - William J. McEwen - Books - Gallup Press - 9781595620057 - November 1, 2005
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Married to the Brand: Why Consumers Bond With Some Brands for Life

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Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands — but not others.


210 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 1, 2005
ISBN13 9781595620057
Publishers Gallup Press
Pages 144
Dimensions 237 × 158 × 21 mm   ·   398 g
Language English