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Marketing for Scientists: How to Shine in Tough Times Marc J. Kuchner 3rd edition
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Marketing for Scientists: How to Shine in Tough Times
Marc J. Kuchner
Provides detailed advice about how to land a good scientist job, win funding, and shape the public debate. This title argues that marketing is a critical component of the modern scientific endeavour, not only advancing personal careers but also society's knowledge. It approaches marketing as a science in itself.
240 pages, illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 15, 2011 |
| ISBN13 | 9781597269940 |
| Publishers | Princeton University Press |
| Pages | 248 |
| Dimensions | 154 × 227 × 14 mm · 348 g |
| Language | English |
