Scientific Advertising - Claude Hopkins - Books - Merchant Books - 9781603866361 - February 12, 2014
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Claude Hopkins
Scientific Advertising

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This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business

black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 12, 2014
ISBN13 9781603866361
Publishers Merchant Books
Pages 88
Dimensions 154 × 230 × 6 mm   ·   144 g
Language English  

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