Garlic Capital of the World: Gilroy, Garlic, and the Making of a Festive Foodscape - Pauline Adema - Books - University Press of Mississippi - 9781604731217 - January 30, 2009
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Pauline Adema
Garlic Capital of the World: Gilroy, Garlic, and the Making of a Festive Foodscape

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According to Pauline Adema, you smell Gilroy, California, before you see it. In Garlic Capital of the World, she examines the role of food and festivals in creating a place brand or marketable identity. The author scrutinizes how Gilroy successfully transformed a negative association with the pungent bulb into a highly successful tourism and marketing campaign.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 30, 2009
ISBN13 9781604731217
Publishers University Press of Mississippi
Pages 212
Dimensions 149 × 220 × 15 mm   ·   333 g
Language English  

Mere med samme udgiver

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