Built to Love: Creating Products That Captivate Customers - Peter Boatwright - Books - Berrett-Koehler - 9781605096988 - September 6, 2010
In case cover and title do not match, the title is correct

Peter Boatwright
Built to Love: Creating Products That Captivate Customers

Price
$ 19.99
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping May 27 - Jun 8

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Using a combination of industry-based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They also show how to analyze customers' emotional needs and translate those needs into features that galvanize those customers.

216 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 6, 2010
ISBN13 9781605096988
Publishers Berrett-Koehler
Pages 192
Dimensions 157 × 240 × 19 mm   ·   421 g

See all of Peter Boatwright ( e.g. Hardcover Book )