Handbook of Research on Digital Media and Advertising: User Generated Content Consumption - Matthew S. Eastin - Books - Information Science Reference - 9781605667928 - July 31, 2010
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Matthew S. Eastin
Handbook of Research on Digital Media and Advertising: User Generated Content Consumption 1st edition

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Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages.

The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism within the context of media change. Containing findings from international experts, this Handbook of Research provides coverage of practical issues related to consumer power shifts, economic issues related to media exposure, and definitions to understand the dynamics involved with consumerism.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 31, 2010
ISBN13 9781605667928
Publishers Information Science Reference
Pages 768
Dimensions 221 × 284 × 46 mm   ·   2.10 kg
Language English  
Contributor Matthew S. Eastin
Contributor Neal M. Burns
Contributor Terry Daugherty

See all of Matthew S. Eastin ( e.g. Hardcover Book )