Mobilized Marketing and the Consumer: Technological Developments and Challenges (Premier Reference Source) - Gonca Telli Yamamoto - Books - Business Science Reference - 9781605669168 - November 30, 2009
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Gonca Telli Yamamoto
Mobilized Marketing and the Consumer: Technological Developments and Challenges (Premier Reference Source) 1st edition

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Mobilized Marketing and the Consumer: Technological Developments and Challenges explores technological developments and widespread issues concerning the explosion of mobile devices in the information age. Providing breakthrough research on topics such as Bluetooth, mobile phones, and online portals, this innovative publication investigates best practices for human interaction with information technologies.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 30, 2009
ISBN13 9781605669168
Publishers Business Science Reference
Pages 276
Dimensions 216 × 287 × 25 mm   ·   1.11 kg
Language English  
Contributor Gonca Tell Yamamoto

See all of Gonca Telli Yamamoto ( e.g. Hardcover Book )