The Inscrutable Shopper - Stella Minihan - Books - Business Expert Press - 9781606491713 - September 6, 2011
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Stella Minihan
The Inscrutable Shopper

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Highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. This book is of particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets.

153 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 6, 2011
ISBN13 9781606491713
Publishers Business Expert Press
Pages 153
Dimensions 153 × 228 × 9 mm   ·   226 g
Language English  

See all of Stella Minihan ( e.g. Paperback Book )