Consumer Cosmopolitanism in the Age of Globalization - Melvin Prince - Books - Business Expert Press - 9781606493649 - October 4, 2012
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Melvin Prince
Consumer Cosmopolitanism in the Age of Globalization UK edition

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Today's marketers are confronted with a spate of differing opinions and conflicting information about the changing consumer in the era of globalization. This book offers answers to the following questions: What marketing opportunities are associated with consumer cosmopolitanism? How do trends in consumer cosmopolitanism affect long-range planning? What are the best communications strategies for reaching the cosmopolitan consumer?

180 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 4, 2012
ISBN13 9781606493649
Publishers Business Expert Press
Pages 180
Dimensions 154 × 229 × 18 mm   ·   399 g
Language English  

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