Consumer Experiences and Emotion Management - Avinash Kapoor - Books - Business Expert Press - 9781606496466 - January 16, 2015
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Avinash Kapoor
Consumer Experiences and Emotion Management

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The purpose of emotion management is to build brand and create a sustainable competitive advantage. This book emphasizes the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies and cultures.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 16, 2015
ISBN13 9781606496466
Publishers Business Expert Press
Pages 120
Dimensions 150 × 220 × 10 mm   ·   267 g
Language English  

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