Improving Sales and Marketing Collaboration: A Step-by-Step Guide - Avinash Malshe - Books - Business Expert Press - 9781606498026 - November 30, 2014
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Avinash Malshe
Improving Sales and Marketing Collaboration: A Step-by-Step Guide

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Discusses the often problematic relationship between marketing and sales in B2C and B2B firms in terms of the inherent (and the ones that crop up from time to time) problems, causes and solutions. The target audience is primarily sales and marketing managers in corporate settings and graduate business students.

120 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 30, 2014
ISBN13 9781606498026
Publishers Business Expert Press
Pages 120
Dimensions 152 × 228 × 11 mm   ·   286 g
Language English  

See all of Avinash Malshe ( e.g. Paperback Book )