Viral Marketing and Social Networks - Maria Petrescu - Books - Business Expert Press - 9781606498125 - May 30, 2014
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Viral Marketing and Social Networks

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Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution.


148 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 30, 2014
ISBN13 9781606498125
Publishers Business Expert Press
Pages 148
Dimensions 152 × 228 × 8 mm   ·   209 g
Language English  
Contributor Assistant Professor of Marketing
Contributor FL Fort Lauderdale-Davie
Contributor Nova Southeastern University