Mobile Commerce: How It Contrasts, Challenges and Enhances Electronic Commerce - Esther Swilley - Books - Business Expert Press - 9781606498446 - November 30, 2015
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Esther Swilley
Mobile Commerce: How It Contrasts, Challenges and Enhances Electronic Commerce

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The purpose of this book is to answer questions concerning the benefits of mobile commerce and its commonalities and contrasts with electronic commerce. The authors integrate the opportunities and challenges to bring an idea of the future of marketing with an emphasis on both mobile and electronic commerce, into digital commerce.

81 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 30, 2015
ISBN13 9781606498446
Publishers Business Expert Press
Pages 81
Dimensions 228 × 151 × 14 mm   ·   148 g
Language English  

See all of Esther Swilley ( e.g. Paperback Book )