Launching New Products: Best Marketing and Sales Practices - John Westman - Books - Business Expert Press - 9781606499221 - September 30, 2015
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John Westman
Launching New Products: Best Marketing and Sales Practices

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The goals of this book are to discuss critical topics in launching new products, and to distil successful approaches from hundreds of publications and experience from launching over 50 new products into a checklist for marketing leaders, CEOs, and board members.

150 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 30, 2015
ISBN13 9781606499221
Publishers Business Expert Press
Pages 150
Dimensions 152 × 228 × 8 mm   ·   218 g
Language English  

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