Fostering Brand Community Through Social Media - Jr. William F. Humphrey - Books - Business Expert Press - 9781606499405 - February 28, 2016
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Jr. William F. Humphrey
Fostering Brand Community Through Social Media

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Focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand characteristics, relational factors, and characteristics of the brand user community is used as a structure to explain the various aspects of online brand communities.

90 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 28, 2016
ISBN13 9781606499405
Publishers Business Expert Press
Pages 90
Dimensions 152 × 228 × 5 mm   ·   145 g
Language English  

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