Marketing with Web 2.0: Social Networking and Viral Marketing - David L. Anderson - Books - Cognella, Inc - 9781609275075 - January 17, 2012
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David L. Anderson
Marketing with Web 2.0: Social Networking and Viral Marketing First edition

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Introduces social media marketing to advanced college and first year MBA students. The primary focus is to supplement and enhance the current marketing and technology curricula by applying standard marketing theory to the new online space. The text is positioned to build upon students' familiarity with basic marketing approaches and their experience with social networking and viral marketing.

272 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 17, 2012
ISBN13 9781609275075
Publishers Cognella, Inc
Pages 272
Dimensions 152 × 229 × 14 mm   ·   544 g
Language English  

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