Online Multimedia Advertising: Techniques and Technologies - Advances in Multimedia and Interactive Technologies - Xian-sheng Hua - Books - IGI Global - 9781609601898 - March 31, 2011
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Xian-sheng Hua
Online Multimedia Advertising: Techniques and Technologies - Advances in Multimedia and Interactive Technologies

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Includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies.

354 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 31, 2011
Original release date 2010
ISBN13 9781609601898
Publishers IGI Global
Pages 350
Dimensions 224 × 290 × 27 mm   ·   1.09 kg
Language English  
Editor Hua, Xian-Sheng

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