The Longevity Economy: Inside the World's Fastest-Growing, Most Misunderstood Market - Joseph F. Coughlin - Books - PublicAffairs,U.S. - 9781610396639 - November 30, 2017
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Joseph F. Coughlin
The Longevity Economy: Inside the World's Fastest-Growing, Most Misunderstood Market

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Based on cutting-edge research into demographics, technology, and the ambitions and aspirations of those in the over-fifty market, the director of the MIT AgeLab shows how businesses can profit from designing for and marketing to people fifty and over, and selling them products and services they truly want and need.

352 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 30, 2017
ISBN13 9781610396639
Publishers PublicAffairs,U.S.
Pages 352
Dimensions 241 × 163 × 35 mm   ·   570 g

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