Michael Edward White

Electric Cooperative Managers' Strategies to Enhance Organizational Commitment to Increase Employee Productivity Michael Edward White

Lack of effective leadership strategies contributes to a reduction in employee engagement and productivity. Managers are concerned about the lack of effective leadership strategies because it negatively affects employee engagement and productivity, reducing organizational growth. Grounded in Bass's transformational leadership theory, the purpose of this qualitative single case study was to explore effective leadership strategies used to enhance employee engagement and increase productivity. Five managers from an electric cooperative in Northwest Florida who implemented effective leadership strategies participated in the study. Data were collected using semistructured interviews and a review of organizational documents. Data were analyzed using Yin's five-step approach. The four emergent themes were teamwork, encouragement, leading by example, and rewards. A key recommendation is for business leaders to provide frequent, honest feedback, coach when needed, and provide appropriate training, allowing to succeed in a conducive environment. By nurturing and seeking advice from subordinates, managers show employees they are valued and contribute to the organization. The implications for positive social change include the potential for managers to create a safe, comfortable environment that improves social conditions by promoting their subordinates' worth, dignity, and development.