Mastering the New Media Landscape: Embrace the Micromedia Mindset - Henricks - Books - Berrett-Koehler - 9781626565807 - March 7, 2016
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Henricks
Mastering the New Media Landscape: Embrace the Micromedia Mindset

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The world of mass media, in which a few, prime national outlets controlled the messages we all see and hear, has largely vanished. Henricks and Shelton urge you to think less like a marketer and more like a media executive. Using real world examples and colourful anecdotes, they explain how to build a direct channel to your audience that you own.

192 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 7, 2016
ISBN13 9781626565807
Publishers Berrett-Koehler
Pages 192
Dimensions 220 × 140 × 16 mm   ·   226 g

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