R U #SoLoMo Ready?: Consumers and Brands in the Digital Era - Stavros Papakonstantinidis - Books - Business Expert Press - 9781631572562 - January 30, 2016
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Stavros Papakonstantinidis
R U #SoLoMo Ready?: Consumers and Brands in the Digital Era

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In today's highly cluttered digital marketing environment there is a great need for marketers to fully comprehend a new breed of consumers. This book introduces the rising trend of SoLoMo consumers who embrace an omnichannel marketing approach

180 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 30, 2016
ISBN13 9781631572562
Publishers Business Expert Press
Pages 180
Dimensions 152 × 228 × 6 mm   ·   172 g
Language English  

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