Technical Marketing Communication: A Guide to Writing, Design, and Delivery - Emil B. Towner - Books - Business Expert Press - 9781631572661 - April 30, 2016
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Emil B. Towner
Technical Marketing Communication: A Guide to Writing, Design, and Delivery

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Toothpaste... disposable razors... security systems... farm equipment. Those products have one thing in common. Their marketing messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write and design promotional materials.

160 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 30, 2016
ISBN13 9781631572661
Publishers Business Expert Press
Pages 160
Dimensions 152 × 228 × 8 mm   ·   213 g
Language English  

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