Scott Gibson

Entrepreneurship: Launching and Managing New Ventures Scott Gibson

Entrepreneurship refers to the launch, administration and management of a new business venture. It is achieved by a combination of capital, human and material resources, undertaking risks and by developing an understanding of market demand and supply. It is also associated with designing of business and management strategies, recognition of opportunities, leadership and team building. This book is a compilation of chapters that include several significant topics relevant to entrepreneurship and the launch and management of new ventures. It also includes the research areas that are being explored in entrepreneurship and consists of contributions made by experts across the world. With its thorough approach and detailed analyses, this book is an ideal reference text for enterprising businessmen, students and experts.